Canopy is a business ecosystem that is growing a life generating future.
It’s possible to live in ways that grow life as a byproduct.
The Amazon Rainforest is a testament to this fact - it is an overgrown city garden, its rich black soil the byproduct of a way of life.
This is the only lifestyle that can scale. So we are committed to scaling it, using everything good the World has to offer. From open-source hardware, permaculture, natural and advanced regenerative materials to proven social structures and local solutions
This isn’t just about survival. It’s about a future worthy of our collective effort - an abundant world full of possibility.
The technologies exist. The processes exist. The social models exist. Even more solutions are within easy reach. Forests are growing in the desert, there are steel mills that use focused solar heat, factories running on the wind, multi-layered and local food systems, nation states that have solved homelessness. It’s already here, it just isn’t distributed.
The core challenges are awareness, distribution, and organisation.
Canopy’s mission is to make it easier to live in a way which produces forests of possibility, rather than deserts by default. Present construction methods produce deserts. Present food systems produce deserts. Present clothing production produces deserts. Nearly every aspect of our lives produces deserts.
Canopy aims to flip this, and produce thriving ecosystems instead.
To make it easy for everyone to access a lifestyle that cares for people, that cares for the natural world and that cares for them.
To make it easy for Value driven impactful businesses, organisations and movements to succeed.
We do this through Storytelling, Innovation Events, Strategy, New Innovative Business Models, and New Economic Systems.
Whilst our mission is serious, our approach is playful and provocative. “Good Vibes” cultivate creativity and collaboration. Play creates states of flow, it activitates the mind and soul. It demands presence, it fosters adaptation. Yes our work is of critical importance, but we can still have a good time doing it. The method is the massage.
We plant 'Story Seeds' that connect and show the links between businesses, communities, and investors seeking to heal the Earth.
We facilitate Events like Makerlabs, Workshops, Unconferences, Sprints, and Pop up festivals that ground and grow 'story seeds' in reality.
We explore biomimetic business models to outcompete business as usual by creating products that live and serve the market's true needs, and fostering demand-led product development from aggregated community feedback.
We create provocations, gateways, and prototypes towards a Values driven economy. Where gratitude is currency and gratitude is infinite.
We increase the Surface of Serendipity.
Our goal is to increase demand for a Fairer Future, and reduce the barriers to access. To make it easy to live in kindness and generosity, because that is how the system treats you.
To increase the chances of success by reducing costs and risks and increasing opportunities for organisations and individuals working for this future.
The first self identified projects in our ecosystem are Modular Commons, Solar Punk NOW!, and Zines from the Scene.
Modular Commons transforms underused spaces into thriving hubs of regenerative business, showcasing what's possible and acting as both catalysing community hub and experiential market place for regenerative technologies.
It provides plug and play infrastructures that adapt to a communities needs, and works with communities to create local services and activities. It is a core connection point where a life generating future can be experience and evolved in reality.
The Modular Commons is a living seed library for positive possibilities. Where experience of a better present helps to sell and evolve a kinder future.
SolarPunk NOW!
Embodying the spirit of Canopy, SolarPunk NOW! is a creative nexus of permaculture, education, and regenerative product design. Their projects are powerful examples of the Canopy model in action:
Make Saving the Planet Your Business: A collaborative business model built around their revolutionary Infinity Stonepaper to disrupt the wasteful paper industry.
Humus Revolution: A groundhealing Impact Game designed to turn permaculture into a global mass movement.
Play2Grow: A game that teaches permaculture through play, and gives kids and adults the means and methods to grow their environment and build their own infrastructures.
Zines from the Scene builds structures for shared storytelling and communal knowledge, and enables ecosystem ambassadors to increase the surface of serendipity.
If you are working towards the future outlined above - you are already Canopy. We invite you to become a conscious player and evolve the ecosystem.
Get in touch so we can help the Scene to See itself, Sense Itself, and Evolve itself to better Succeed. Or just add #wearecanopy to your posts - make it easier to be Seen by the Scene.
Book a Consultation
We’ll prepare a proposal and walk you through every step of the process.